Sunday, February 21, 2010

Fun Memories Inspire New Take On Cake

I love turning an ordinary recipe into something new. It's fun when your taste bud expectations are pleasantly surprised. One of my favorite recipe make-overs is for boxed strawberry cake.

I never tried it until I was a student working in my college admissions record office. I'm not sure HOW I never tried it except that I've always been a chocolate cake kind of girl. Lynn and Nancy, the two ladies that hired the students and worked closely with us every day, always kept sweet treats on hand. Healthy? No. Fun? You betcha.

Sometimes there was too much to fit into the designated jar— it was more of a snack than work table. They were always so sweet to supply their students with their daily sugar rush as a sign of appreciation. A new bag of chocolate candy would disappear within a day.

Did I mention almost everyone working in that office was a woman?


Occasionally they would bring in something special— slices of Old Fogey's strawberry cake. Old Fogey's appeared to be one of their favorite lunch destinations. It was a deli/bakery in downtown Burlington. The restaurant is very small if you've ever been and only stayed open until 2 p.m. on weekdays. The owner's wife would be up at the crack of dawn each morning to bake the day's goodies. Her cakes would often sell out before lunchtime was over.

My first taste of Old Fogey's was a mistake. Our office "moms" were asked to bring back a couple of slices for some co-workers on staff. It was common knowledge that when you went to Old Fogey's, you didn't leave without having a piece then or saved for later. Lynn and Nancy brought back a couple of slices, but for some ungodly reason, the staffers changed their minds. A fortunate turn of events for the student workers. So we all took some bites and begged them to bring more.

So they did. Sometimes they would return with a whole cake. Sometimes they returned with guilty faces. "They ran out girls, sorry." This cake was well-known. Even the admissions tour guides would come sniffing around to records, lowering their status with our presence just to steal a slice. The day they bought around 15 separately wrapped slices for their girls gave us a good laugh.  Imagining them stacking Styrofoam plate after plate as the customers behind them grew concerned gave us a giggle. You may think it was greedy, but desperate times call for desperate measures. If you would have eaten this cake you would understand! Eventually some of us worked long enough to join them on their lunch outings to Old Fogey's so we could scrap for our own slice. And there were times where we were too late and went home sad and empty-handed.

So you might be asking, what was so special about this cake? Three words: cream cheese frosting.

Every once in awhile I would crave a slice of Old Fogey's infamous cake and immediately be disappointed that it will likely never happen (since I no longer live there and am not even sure they are still open). One day I bought a boxed mix and gave it some thought. What was so special about it? Would I ever be able to recreate anything remotely close? Then it hit me-- it was very simple.

I had recently baked a carrot cake, which of course requires cream cheese frosting. I never made it before and instantly loved it. I had been surprised by how easy it was. So I thought I would give this frosting a go with a store bought strawberry cake mix. All I had to do was make the cake in two 9-inch pans so I could stack later and let it cool. The "new take" part would come with the "dress up."

I mixed 3/4 pound of cream cheese, one stick of unsalted butter, 1/4 tsp. of vanilla extract, and 1 pd. powered sugar. The first time I made it I added red food coloring to make it a pretty pink to emphasize that it was strawberry. A look that I remembered from Old Fogey himself.

I've found the recommendation to top baked items with a visual of what's inside to be a useful technique. It skips those moments where people hesitate and hover, trying to decide if what you made is something they want to eat. Those who are uncertain may pass it up. Something I'm not familiar with as a lady with an appetite.

To improve on the old favorite, I added a strawberry filling. I dug out some strawberry jelly from the fridge. I didn't measure this out in any special way. I used the "eyeballing it" method, dumping what I thought was a good enough amount of jelly into a saucepan, added a little water and heated, constantly stirring. I added water as needed so it wouldn't be runny. I wanted to make a filling that would spread easily, but stay thick. I chopped up some fresh strawberries and threw it into the filling. I added a little sugar to sweeten it up. Once I spread it in between the two cake layers, it soaked into the cake a little.

After I covered the cake in the homemade frosting, I put on the finishing touch. I decorated with sliced strawberries all around the sides and on top. It made for a beautiful cake and the strawberry smell was overwhelming. One tip: Be careful to use fresh strawberries and not ones that have been sitting around too long. They can turn fast and ruin your cake if you have it left over for a couple of days.

My decorating skills have improved a lot since my first strawberry cake creation, which as you can see, was a little sloppy. I made this for a birthday celebration recently and people gushed over the smell when I removed the cake cover. The decoration of strawberries just add a nice touch. It wasn't hard. The boxed mix was half the work. Dressing the cake is the most fun anyway, especially if you have extra frosting left over for sampling!

It's the simple things that make an ordinary recipe seem extraordinary. I have no idea how well I recreated the old favorite since I have no way to compare. The response to my cake has been pretty good though and I now crave this version of the strawberry cake so that's enough for me to consider it a job well-done.

Monday, February 8, 2010

Nielsen Can't Keep Up

The Nielsen Company finally announced plans for its “TVandPC” initiative, which will combine online viewing audience data with its current TV ratings system. In 2007, this system added DVR playbacks—the viewing of a show on the same day and up to seven days after the original airing—in addition to live viewing.

Even though Nielsen is recognizing the computer screen as another TV viewing method, it’s not going to be enough to collect a more accurate representation of the viewing population. They must acknowledge that there's a vast amount of uncollected data they need to get their hands on in order to give audiences what they want to see. Just think of all the casualties of an unfair ratings system that left you scratching your head and protesting.

Nielsen will place Internet meters on only 7, 500 panel (measurement) homes—a number representing just .0066 percent of the TV-viewing population, which is their usual number sample. But technology exists to evaluate a larger, more accurate sample with the rapid growth of DVR and Internet. This makes it difficult to trust whether Nielsen will ever have an accurate view of their beloved 18-49 demographic.The lower bracket of this demographic is especially tech-savvy. They are the primary users of DVR and the Internet. They’re completely mobile, using cell phones and laptops to access everything within a few seconds, including television.

Advertising is the main influence of whether a show stays on the air. It's based on Nielsen data called C3, which stands for live commercial viewing plus three day playback of commercials viewed via DVR. If Nielsen doesn't calculate high audience numbers for a group that advertisers are targeting during a broadcast, the advertisers will stop paying the network to run their ads and in turn, the network will likely pull the plug on the show. But Nielsen hasn't kept up with how to track the young audience that views media in multiple ways. Nielsen finally seems to recognize the system’s complications, but not before years of irrelevant data that catered to the live-viewing audience.

Nielsen's factoring of DVR playback has demonstrated some noteworthy differences in live viewership versus seven days so far, but the problem is their methods are slow to report and networks are impatient to evaluate those delayed numbers. Shows (and their audiences) shouldn’t be faulted because the audience watches later through DVR because it’s a more accommodating option. Isn't that why we have the technology?

The recently canceled "Dollhouse" produced low ratings in the dreaded Friday night time slot, but had the highest DVR percent increase of any show on network TV at 44.9 percent in 2009. This was reported in December one month after Fox canceled the show.Who knows what that number would have looked like had we seen the data your cable provider has locked away?

Accessing DVR data of cable subscribers could be one solution to the very small, representative sample. However, cable companies such as Time Warner and Comcast currently have no interest in sharing data with Nielsen. No doubt this could be delivered one day for a price. But if Nielsen could do that, wouldn’t they have just placed more people meters or integrated online data years ago?

Meanwhile, Nielsen is losing the patience of businesses beyond network television that can't afford for Nielsen to drag their feet on their methods any longer. Hulu, a popular online TV viewing spot, had reasonable concerns with Nielsen back in March. Both Nielsen and another research group, comScore, recorded the number of visits to the Hulu website. Nielsen recorded 8.9 million visits. ComScore counted 42 million.

Nielsen’s acknowledgment of the “extended screen” is great, but a few years too late. Concerns with Nielsen reporting are justified. A discrepancy of nearly 33 million website visits might make a difference in how successful a company is rated. Nielsen won’t even be able to start reporting on their online findings until August 2010. If Nielsen doesn’t keep up with viewing habits, the complaints will be more frequent and louder than any disappointed TV viewers. Nielsen needs to catch up or be canceled.

Sources

Sunday, February 7, 2010

Welcome to Fiction Foodie

Welcome to Fiction Foodie. The purpose of this blog is to engage in all topics related to fiction and food. Why? Because those are my passions!

Fiction spans all mediums including books, film and television. I love all forms of storytelling and am very interested in news related to these fields since current events affect the outcome of how stories are framed. These mediums are constantly crossing over— books are made into movies, movies into TV shows, and so on. Fiction plays a role in our daily lives, whether we realize it or not. We use it to teach lessons, gain sympathy and learn from one another. Fiction, at its very core, is about understanding the human condition— we all share common feelings and needs. Stories connect unlikely personalities because they address common, related issues.

And what else could you identify with more than the basic human need for food?

I love a good dish to match a good story. Food and stories go together like peanut butter and jelly, peas and carrots (ha, at least to "Forrest Gump")... just insert the analogy of your choice. How else is the "Dinner & a Movie" series still going? That was the runner-up title choice for this blog, by the way. How else do movie theaters sell all that popcorn and soda? Because we love to eat and watch. Just seems like the natural thing to do.

I love to cook and keep up with different styles, techniques and nutrition. I find that my tastes are ever-expanding so I love trying out new recipes. I am interested in the nutrition aspect, because, let's face it, you can't have a healthy appetite and not think about health if you want to live a long, comfortable life. Unfortunately, baking is the most fun for me, which means I have to find ways to share baked creations. An afternoon covered in flour is just as satisfying as actually eating the end product. I've learned that it's possible to enjoy both indulgent and healthy eating as long as you stay aware and find a balance.

That's what I hope to do with this blog— balance my passions for fiction and food. I find that these subjects often overlap because again, they fulfill basic human needs— entertainment and sustenance. It's the spice of life— quite literally in some cases.

My profile should give you some insight into my background. I've shared some links to my favorite publications or references for these topics. You will notice "The Experts" list, which is a running list of my influences in fiction and food. My hope is this will give you a sense of my tastes and biases. After all, this is my opinion blog.

Happy reading and bon appetit!

Emily B
Fiction Foodie